ADI® A SUCCESS STORY HAS PRECIOUS ROOTS.
We started from Diamond and built our solid industrial company. Starting 2023, the Diamond returns to define the ADI identity and to accompany it in its future successes.
The ADI brand has gone through over forty years of history, building its reputation as an efficient and innovative company through successful solutions recognized and adopted all over the world.
Thanks to the applications of the Industrial Diamond, we have become a leading company in the production of abrasive tools for the ceramic, stone, glass, mechanical engineering, and optics industries.
We at ADI have now decided to underline this journey of leadership affirmation through the recovery and appreciation of our roots:
the ADI® Diamond, a historic and registered trademark, is once again part of ADI’s present.
It represents a distinctive value of ours and has always characterized all our tools, giving them the ADI authenticity mark.
Starting 2023, ‘our Diamond’ will return to define our identity and our image in the world. We have decided to adopt it, like in the original logo, and to make it once again the protagonist of all our activities and communications, both internal and external.
ADI®, a precious identity.